All projects

MUIS Zakat Infographic Print Campaign 2021

Two newspaper covers laid out, the left cover is from Berita Harian that advertises zakat with an image of a woman staring out the window. The right cover is an infographic that displays in-depth information on how to conduct zakat, for whom and how they benefit the community. These are designs by Abdul Matin, a graphic designer from Singapore.
Client
Mosque-Madrasah-Wakaf Shared Services (MMWSS)
Category
Print Media
DURATION
2 months
YEAR
2021

The challenge

The 2021 Zakat print campaign required an art direction to be chosen before the actual campaign began in April through May.

The goal

View the live site

User Research

Read more
View the full case study
PROCESS –
PROCESS –
PROCESS –
PROCESS –

the process

Challenges

The infographic was very text heavy in its initial form. I was given the allowance of 8pt for the body text which helped condense the content in a smaller footprint. However, some areas required redesigning in order to showcase important information first. Long sentences could then be condensed into small icons that denote the same meaning such as the calendar icons showing 'Ramadan 1' to 'Syawal 1' that informs readers of the duration of Zakat.

*Illustrations of islamic persons are by Pablo Stanley (available for free here).

Read more
View the full case study
Mockup of a Berita Harian newspaper advertisement held in hand of a person sitting at a table eating breakfast. It displays a cover design with an image of a woman looking out the window, the text advertises the zakat 2021 campaign.
Mockup of a Berita Harian newspaper advertisement laid on a white background. It displays a cover design with an image of a woman looking out the window, the text advertises the zakat 2021 campaign.
Three newspaper cover designs of differentiating background colours. From left, blue, yellow and orange. The advertisement displays a cover design with an image of a woman looking out the window, the text advertises the zakat 2021 campaign.
No items found.

Conclusion

The bright colours were chosen to combat printing issues with the newspaper material later on. Clear contrast between text and images had to be kept in mind for legibility reasons. Overall the design was purposeful in its use of hierarchy, colour and size contrast to communicate its core message to readers.


Special thanks to Amni and Team for their clear communication and critical feedbacks through Zoom meetings despite the pandemic.


*The bidding for the second phase of the project was won by another party, some elements presented in my design were brought forward towards the final design.

Read the full case study
View the live site

CREDITS

DESIGN

Abdul Matin

CLIENT / COMMISSIONED BY

Amni Sham

Majlis Ugama Islam Singapore (MUIS)

Mosque-Madrasah-Wakaf Shared Services (MMWSS)

Website design project for Chapter9, an alcohol distributor based in Singapore.
DRAG